Discovery POI is affiliated company of Discovery Map International (DMI) which is the world leading provider of curated guides to top tourist destinations, cities and towns throughout North America. Named by Forbes as “one of the best franchises to buy,” and graded in the top 5% of ranked franchise systems by FranchiseGrade.com, DMI is headquartered in Waitsfield, VT, in the heart of the Green Mountains. DMI franchise system

For European expansion DMI joined forces with well-established Slovenian Map business called Poi.si, headquartered in Ljubljana, SI, who has the system and local knowledge already running for 6 years. The Slovenian team is leveraging low(er) cost of centralized printing and distribution services that are shared with other franchise owners in the region.

Discovery POI has a mission to expand the map business into Europe by combining the legacy of Discovery Map International franchising model and POI.si operating map business. We have all the knowledge needed to be a great mentor and partner to our franchise operators across Europe.


Hello, I’m Peter Hans. I started my career as a commercial banker. Upon completing my last degree, I moved to Switzerland and became an investment banker. I lived in Zurich for six years and later London for six more. During that time I was fortunate enough to travel to most every major European city and also to Australia, Asia and South America.

Shortly before leaving London I married and my wife and I moved back to the States to start a family. After a brief period managing a small, high-tech company, the opportunity to take over Discovery Map International, Inc. arose, and I jumped on it.

I guess the lure of purchasing a company that merges travel maps and franchise ownership was two-fold: Throughout all my travels, like many people, I was always looking for a resource that provided me with quick and easy-to-find information about all of the businesses and services a place has to offer in order to enlighten my travel experience. Discovery Map International is exactly that resource. The second part of the equation is that I really enjoy owning my own business, nurturing it, and watching it succeed, grow, and profit. It stands to reason that I not only own the company as the franchisor, but I have also jumped into the exciting shoes of franchise ownership and own some maps as well!

If you have a creative and entrepreneurial spirit, have strong interpersonal skills, like the thought of providing a twenty-first century travel resource in print and digital form to help travelers explore a locale, and want to own your own business and control your own destiny, please feel free to fill our profile form or give us a call!


Peter Hans